Question: Directions: Study the following graphs and answer the questions based on them.
Circulation of magazines
BI = Business India, DSJ = Dalal Steet
Journal, BW = Business World, FI = Fortune
India
Note Figures are hypothetical and do not reflect actual circulation figure of the magazines
Advertisement tariff per colour page (in Rs. rupees)
In 1988, the advertisement cost for page per thousand copies was the lowest for
Options:
A) Business India
B) Dalal Street Journal
C) Business World
D) Fortune India
E) Cannot be determined
Show Answer
Answer:
Correct Answer: B
Solution:
- Magazine Advertising cost per 1000 copies
Dalal Street Journal $ \frac{14000}{40000}\times 1000=Rs\text{. 350} $
Business World $ \frac{20000}{30000}\times 1000=Rs\text{. 666}\text{.66} $
Fortune India $ \frac{17000}{270000}\times 1000=Rs\text{. 629}\text{.62} $
Business India $ \frac{30000}{60000}\times 1000=Rs\text{. 500} $
Hence, it is lowest for Dalal Street Journal.